There is a crisis in the public education system in our country. More than one-third of American children enter kindergarten without the basic language skills they will need to learn to read. Those critical early literacy skills include recognizing the letters of the alphabet, understanding that books move from left to right, and being able to understand and tell stories.
Despite the billions of dollars Americans have invested in remedial reading programs, those millions of children who enter school unprepared are highly likely to never catch up. In fact, 88% of first graders who are below grade level in reading will continue to read below grade level in fourth grade. (Juel, 1988) And reading difficulty contributes to school failure, which increases the risk of absenteeism, dropping out, juvenile delinquency, substance abuse, and teenage pregnancy - all of which perpetuate the cycles of poverty and dependency.
The answer is to "immunize" children against illiteracy in the critical years before they enter school, when interventions can have the most dramatic impact. In fact, Nobel Prize-winning economist James J. Heckman found that economic returns on dollars invested in early education are as high as 15-17% per year - higher than other traditional economic development strategies.
Reach Out and Read promotes early literacy and school readiness with a research-tested, evidence-based model that's proven to help children develop the language skills they will need to learn to read and succeed in school.
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Chief Executive Officer, Reach Out and Read


