In conjunction with United We Serve's "Let's Read. Let's Move." initiative, Reach Out and Read is launching a bold, new campaign to put one million brand-new books in the hands of American children before Labor Day.

That means that every day between Father's Day and Labor Day, Reach Out and Read's participating pediatricians will need to distribute more than 18,500 books to the children we serve. Every time they hand a book to a child, our pediatricians also provide parents with age-appropriate reading tips and advice about the importance of reading aloud every day.

If we succeed, we will provide one million more families with the tools and the guidance they need to prepare their children to succeed in school. But we cannot accomplish this goal without your support.

• The Corporation for National and Community Service created United We Serve's "Let's Read. Let's Move." initiative and is encouraging all Americans to volunteer in support of Reach Out and Read and other community organizations that promote literacy and healthy lifestyles for children.
• Scholastic Book Clubs' ClassroomsCare Program has committed to donating 125,000 books to children served by Reach Out and Read Programs on U.S. military bases.
• Fox 25 Morning News (WFXT-TV, Boston) is hosting a Children's Book Drive for Reach Out and Read every "Zip Trip Friday" this Summer in communities across Massachusetts and New Hampshire.
• Charlesbridge Publishing, Inc. has generously agreed to make a matching book donation to Reach Out and Read for every book raised through Fox 25's Children's Book Drive.
• The HealthCare Institute of New Jersey (HINJ) will donate more than 41,000 brand-new books to Reach Out and Read Programs in New Jersey this Summer.
• Borders Bookstores will support Reach Out and Read Programs in California, Indiana, Kansas, Michigan, Minnesota, Missouri, New York, Ohio, Pennsylvania, and several other states by hosting in-store book drives and benefit days in August.
• Kaiser Permanente has committed to providing books and funding to dozens of Reach Out and Read Programs in Northern California and Southern California.