Last modified: September 28, 2020
Reach Out and Read understands that you care how information about you is used and shared, and we appreciate you trusting that we will do so carefully and sensibly.
What personal information do we collect from Reach Out and Read supporters?
When signing up for emails or donating to Reach Out and Read either online or on hard copy you may be asked for your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.Close window
When do we collect information?
You directly provide Reach Out and Read with most of the data we collect. We collect data and process data when you:
- Register online
- Make a donation
- Voluntarily complete a form or send us email
- Share a story
- Use or view our website via your browser’s cookies.
How do we use your information?
We may use the information we collect from you when you sign up for our newsletter and other emails or blog or make a donation in the following ways:
- To quickly process your donation, send a tax acknowledgement and thank you emails.
- To send periodic emails with more information about Reach Out and Read or requesting support.
- To send newsletters.
- To send announcements of a news post.
How do we protect visitor information?
- We do not maintain records of any credit card details, either hard copy or online.
- Apart from credit card details, hard copy PPI is stored securely according to accounting best practice.
- Online donations are processed through Classy.org, an external server which satisfies the Payment Card Industry Data Security Standard (PCI DSS). Your privacy is important to Classy. Classy collects the contact details you submit through this Internet-based tool and distributes them to Reach Out and Read. Reach Out and Read owns this data. Reach Out and Read does not receive any credit card information from Classy. Payment details are processed through a secure and encrypted financial database through Classy, which Reach Out and Read has no access to. Classy does not sell any personal information that it collects.
- Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
- We use regular Malware Scanning.
Cookies and Tracking
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org
What type of cookies do we use?
- Functionality – Reach Out and Read uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
- Analytics – Reach Out and Read uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Reach Out and Read sometimes shares some aggregated amounts of this date (e.g. total number of site visits), and other such information obtained from Google Analytics to our sponsors.
- Web Beacons – Certain pages on our site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. We use log files to store the data that is collected through web beacons. Reach Out and Read may also use third-party web beacons to help manage online advertising. These web beacons would be provided by our ad management partners and Google Analytics. These files enable Google Analytics to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie on your web browser was placed by Reach Out and Read, or by another advertiser who works with Google Analytics. With both cookies and web beacon technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.
If you would like to opt-out of this program, please visit the Network Advertising Initiative opt-out page located here.
How to Manage Cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
“Do Not Track” Signals:
If you would like to opt-out of this program, please visit the
Network Advertising Initiative opt-out pageClose window
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.Close window
We do not include or offer third-party products or services on our website.Close window
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
Users are able to change their personal information:
- By emailing us
- By calling us
How does our site handle do not track signals?
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking.Close window
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.Close window
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.Close window
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email within 7 business days
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.Close window
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
Send information, newsletters and donation requests after the original transaction has occurred.Close window
To be in accordance with CANSPAM we agree to the following:
- NOT use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.